Protecting Your Valuable Assets

Your website is more than just a virtual storefront; it’s a hub of valuable assets. From customer data and financial information to proprietary business secrets, your website holds sensitive data that can be a goldmine for hackers. Implementing robust security measures ensures the protection of these valuable assets and safeguards your business’s reputation.

Preserving User Trust

Customers expect their online interactions to be secure and their information to be handled responsibly. A security breach can severely damage the trust your users have placed in your business. By prioritizing website security, you demonstrate your commitment to safeguarding their data, fostering trust, and encouraging continued engagement.

Avoiding Costly Downtime

A compromised website can lead to prolonged downtime, which translates into lost revenue, missed opportunities, and dissatisfied customers. Hackers may exploit vulnerabilities to disrupt your website’s functionality or install malicious code that disrupts operations. Proactive security measures help minimize the risk of such incidents, ensuring uninterrupted business continuity.

Preventing Data Breaches

Data breaches have become an all-too-common occurrence, with severe consequences for businesses. Hackers exploit vulnerabilities to gain unauthorized access to databases, compromising sensitive customer information. Such breaches can result in legal consequences, financial penalties, and irreparable damage to your brand’s reputation. Robust security protocols act as a shield against data breaches, reducing the risk of costly fallout.

Thwarting Malicious Intent

Hackers have various motivations for targeting websites, ranging from financial gain to political activism or simply causing chaos. They may inject malware, deface webpages, or steal sensitive information for their nefarious purposes. By bolstering your website security, you actively thwart their attempts and create a formidable barrier against malicious intent.

Staying One Step Ahead

Cyber threats are constantly evolving, with hackers employing sophisticated techniques to breach security defenses. Regularly updating and maintaining your website’s security protocols allows you to stay one step ahead of potential threats. By keeping pace with the latest security standards, you ensure your website remains resilient against emerging vulnerabilities.

Conclusion

Investing in website security is not an option but a necessity in today’s digital landscape. By prioritizing security, you protect your valuable assets, preserve user trust, avoid costly downtime, prevent data breaches, and thwart malicious intent. Stay proactive, leverage robust security measures, and work with experienced professionals to fortify your digital fortress against ever-present threats. Remember, safeguarding your website is an ongoing commitment that helps safeguard your business’s future.

The post Safeguard Your Digital Fortress: The Importance of Website Security appeared first on Tarheel Media Digital Marketing.

For the past 3 months now in developing the Tarheel Cloud, I’ve had an outright knockdown, drag-out fight as we Southerners call it. I reported on my struggles with Google a few weeks back as well.  Just a quick recap, my goal was to use the Google Developer API’s to connect the cloud with Google with your consent and with you, the customer initiating that connection in an effort to import your Google files and documents that you synchronize from your PC to Google.  I created the API information and everything was working fine until about 8 customers used this feature and all of a sudden other customers were reporting that they were getting security warnings.

After an investigation, I saw that Google had deauthorized our app and put it back into testing mode.  After 3 weeks of emailing back and forth, I finally got a less ambiguous response from them which basically said that they wanted the ‘Google Connect’ button (the button you would press to connect your account) on a public interfacing page.

Let me explain what it is they want in plain English – they want me to require you to have a Google account to login to our cloud service and they want our services to be 100% free.  When I replied to them I got no response.  Over and over again, nothing.  After emailing them my intention to sue them I got this in reply:

We would suggest your customers read the Terms they agreed to when creating their Google, Inc account.  It does not matter what authorization your customers give you when it is our data the moment they upload it to our servers.  We, Google, Inc, decide who, when, what, and how to release our data.

To be frank, it reads like a declaration of war.  Everyone needs to understand your data is simply not safe at Google.  Maybe they have a lot of redundant systems, maybe those systems are far superior to our systems, but at what cost to you; the cost is always passed to the consumer – unless you’re not the consumer.

That is where things get a bit hairy.  If you’re not the consumer, who is?  Follow the money.

When you send any data from Google their privacy policy specifically states they can disclose that information to any one of their partners.  Full stop.  Their partners, that’s companies that pay for advertising.  So what information would they need from your personal cloud storage, exactly?

That’s just it, they need all of that information to understand what it is you are interested in, what your vices are, and what you might currently be needing (such as a lawyer when you upload something criminal or civilly turbulent).

Let me quote a customer from 8 months ago.

I’m not kidding, Mike. I was sitting, my wife and I were discussing that I might have sleep apnea, and all of a sudden my phone was inundated with CPAP machines.  My smart TV would only play ads from CPAP companies, and I got maybe 50 emails over the course of a week about CPAP offers and deals.  I know Google is listening.

If you’ve ever run across anything similar, then you know full and well every word of this is true and you know, if they’re listening to your conversations, you know they’re reading your personal documents in the same manner because one doesn’t simply skip over scanning information on their server to scanning private conversations in your home.

This is why I’m going to be leading or joining a class action against Google, Inc.  Not for our company, but for YOU.  We believe it is wrong, dead wrong, to provide you with a service and then hold that data hostage then prevent alternative companies from accessing that data making your move away from them as hard and rough as possible (and impossible to some that aren’t tech savvy).  This is criminal.

I hope that each of you will pass the word along, share this announcement, and let friends and family know that a small little design and marking firm in Princeton has thrown down the gauntlet on Google.  As we solidify our decisions and make more concrete plans, we will let you know here or in a new announcement.

The post WARNING: Your Data & Google appeared first on Tarheel Media Digital Marketing.

It wasn’t until about 2 years ago after I developed a brand new webmail client (that the customers enjoy today) that was capable of doing everything Gmail does and more, that I really ran afoul of Google when I tried to integrate Google Drive into the attachments system.  After three days of going back and forth with Google Admins to get the app approved for the webmail client, one of the admins actually replies and just comes right out and tells me what their grief is with my app.

Why do you need your own email solution when there is Gmail?

Well, Google!  I don’t like your privacy policy and your “indefinite rights” over my data.  It was odd that a few moments after an email akin to what I just said, they approved that app.

Now that we’ve launched a full-scale Cloud that seeks to literally replace Google, it’s now been over 7 days of going back and forth – it is pure obstruction.  It is so bad that the admins have stated several times that they want us to advertise for Google by stating on our home page that we have the button deep in the profile section of our users on the cloud website and how the button will enhance our customers’ lives.  I count about 18 different anti-trust laws they violated in request and I doubt they even realize it.

Google has been under scrutiny for years since the introduction of the DART cookie and the more layers investigators peel back from Google the scarier things are.  It’s well known that Google never really deletes your data and Google outright sells data to third parties.

Tarheel Media aims to fix this by offering real, competitive services on a network that is respectful of their privacy and safeguards their data from any other party.  We believe that if there is an alternative out there to Google, people will use it if they are keen on privacy.

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