Known online as “We Are Princeton,” the Princeton Bulldog Athletic Booster Club is a nonprofit organization supporting the athletic programs and student-athletes of Princeton Middle and High School. Its website needed to serve supporters, parents, sponsors, volunteers, and administrators while also functioning as an active fundraising and commerce platform.

We created an extensive custom website around Cyno, giving authorized administrators the ability to update content and manage much of the organization’s day-to-day online activity. The finished platform brings together booster memberships, event listings, registrations, sponsorship opportunities, merchandise and apparel sales, online payments, customer accounts, shopping-cart functionality, and ticket sales within a cohesive experience.

The result is not simply a website—it is an operational resource that helps the Booster Club communicate with its community, organize activities, generate revenue, and support Princeton athletics.

Our relationship with the Bulldog Athletic Booster Club continues today. In addition to maintaining and supporting the platform, we work with the organization to identify and combat evolving sources of transaction fraud, fraudulent registrations, and automated spam.